Poolside fashion needs to blend effortless sophistication with practical comfort, creating a look that feels as relaxed as it is refined. Flowing linen cover-ups, oversized sun hats, and chic sunglasses add an air of glamour while providing protection from the sun. Neutral tones and breezy fabrics remain timeless favourites, while vibrant tropical prints and bold colours bring energy and personality to the scene. The modern poolside wardrobe is less about excess and more about curated pieces that transition seamlessly from a morning swim to a long, lingering alfresco lunch.

Beyond swimwear, poolside style has evolved into a complete fashion statement. Coordinated resort sets, floaty kaftans, woven sandals, and textured accessories help create a polished aesthetic that captures the spirit of leisure and luxury. Whether inspired by coastal minimalism or vibrant vacation destinations, poolside fashion celebrates confidence, ease, and personal expression. The result is a look that feels both aspirational and approachable, perfectly suited to long summer days spent under clear skies and beside sparkling water.

In the golden age of Hollywood, Grace Kelly embodied understated sophistication, favouring clean silhouettes, elegant cover-ups, and timeless accessories that remain influential in resort fashion. The jet-set era of the 1960s and 1970s introduced a luxurious aesthetic through figures such as Brigitte Bardot and Sophia Loren. Their poolside appearances combined glamorous swimwear with oversized sunglasses, scarves, and confident styling, creating an image of Mediterranean leisure that most could only dream of. All three transformed a simple day by the water into a style moment.

Today, poolside chic is far more casual with dresses that are as practical on the beach as coverups as they are gorgeous for sitting pretty at beach restaurants.

They are so good that pair one with high wedged sandals or espadrilles and on a hot day you’ll turn heads at drinks parties in English gardens.

This year, we’ve embraced the dress that does everything from lunches with friends in town to dipping your toe in at the deep end to romantic glasses of rose at sunset, with enthusiasm! We’ve never had so many swinging from the rails in our shops. What they all have in common is a united vibe of sun-drenched chic.

Pop by one of our shops and try them for yourself or feast your eyes online and order one to arrive on your doormat along with this year’s supply of sun lotion…

Because after all, life is better in flip flops….

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