Our Events

All three of our shops lend themselves to throwing interesting events & parties at the same time as shopping so we are putting together a list of late nights and events to entertain you!

We also welcome pop-ups within both our shops. Other independents that sit side by side very nicely with our brand that we think you might love.

We will post a list of upcoming events here on this page throughout the year. Subscribe to our newsletter and we'll send you details of these events as soon as they are organised.

P.S. What we also love doing is holding bespoke events.

Do you have a godchild that might love a personal shopping experience? Perhaps you've a group of friends you love shopping with? A hen night? A Book Club? We'll open up just for you! Planning a charity event? We've a large, airy space that might be just the job. We are open to chatting about anything you think might work...

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Event:
"The Summerhouse Collection" Pop Up in Chelsea
Wednesday 14th May to Saturday 17th May

"The Summerhouse Collection" Pop Up in Chelsea

The Summerhouse Collection really does what it says on the tin! It's a collection of achingly pretty table linens, rugs and picnicware perfect for lazy summer days in the garden.

Why come?

The Collection will help you embrace the impending summer and prepare for long lunches under the apple tree...

Date:
Wednesday 14th May to Saturday 17th May
Time:
10.00am to 6.00pm (8.00pm on Wednesday 14th)
Where:
Our Chelsea Store
Event:
"New Day Originals" Pop Up in Hungerford
Wednesday 14th to Saturday 17th May

"New Day Originals" Pop Up in Hungerford

New Day Originals is a small family business founded by Dave & Finula (aka Fin).  Fin felt there was a lack of choice for women in their 40's and 50's for sustainable, ethically made clothing that is on-trend, stylish, comfortable and affordable.

Fin is massively passionate about fashion and style but also increasingly aware of the environment and the impact ‘fast fashion’ and our throw-away culture is having on the planet.   New Day Originals’ mission is to address the need of its customers to be stylish, comfortable and kind to the planet.  Everything is designed by Fin and ethically made using sustainable mentors and materials around the world.

Here's a message from the founder...

Hello!
I'm Fin, the founder of "New Day Originals"We will be launching our Summer Collection,'Postcards from the Med'
and our first ever jewellery collection, 'Metamorphia' on 1st May at gorgeous Chelsea Fashion Mecca, White Coco.
Read all about the inspiration behind the collection .  We've just 10 spots left for you to join us for this 'invite-only' night of Fashion, Food, Fizz & Fun.  First in - Best Dressed! Register HERE with password NDO-SUMMER-PARTY. If you can't make it, we will be popping up at all three White Coco stores through May, where I hope to meet you in person!

Why come?

This collection is different. It has fun, style & edge at its core, whilst coming with a guilt-free conscience...

Date:
Wednesday 14th to Saturday 17th May
Time:
9.30am to 5.00pm
Where:
Our Hungerford Shop
Event:
"Chelsea in Bloom"
19th to 25th May

"Chelsea in Bloom"

The world class alternative floral art show is back for its 20th anniversary, transforming the streets of Chelsea from 19-25 May, with breathtaking displays made of fresh flowers.

This annual competition continues to grow year on year, with Chelsea’s best retailers, restaurants and hotels adorning themselves with creative designs, competing for the coveted awards.

2025’s theme is ‘Flowers in Fashion’, celebrating Chelsea’s place at the heart of many iconic fashion movements and it being one of the world’s most stylish destinations.

‘Flowers in Fashion’ will see the neighbourhood transformed into London’s most elegant runway, with inspiration taken from its fashion legacy, style icons, muses and more.

Keep a look out for White Coco's window displays at No 227.....we're getting ready to bloom for you...

Why come?

Celebrate the start of summer with a visit to Chelsea in Bloom, Chelsea’s prestigious annual floral art show and London’s largest free-to-attend festival of flowers. Nowhere in London will look this good this week...

Date:
19th to 25th May
Time:
24/7!
Where:
Our Chelsea Shop
Event:
"Memara Jewellery" Pop Up in Chelsea
Tuesday 27th May to Saturday 31st May

"Memara Jewellery" Pop Up in Chelsea

She's back!! By popular demand, Memara Jewellery will be popping up again in our Chelsea store, showcasing & selling their current, fabulous collection...

Memara is a contemporary British jewellery brand that elevates your everyday. Dreamt up on a bicycle ride through Rajasthan, the label was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces that enhance your being. The eclectic collection draws inspiration from founder Abby Kaye’s past experience and travels through India and her love of colour and texture within the natural world.

Why come?

Because this really is the loveliest of jewellery collections...

Date:
Tuesday 27th May to Saturday 31st May
Time:
10.00am to 6.00pm
Where:
Our Chelsea Shop
Event:
Gill Hornby's NEW BOOK Launch in Hungerford
Wednesday 4th June

Gill Hornby's NEW BOOK Launch in Hungerford

The Elopement
BY SUNDAY TIMES BESTSELLING AUTHOR
Gill Hornby

Gill Hornby is the author of the novels The Hive and All Together Now, as well as The Story of Jane
Austen
, a biography of Austen for young readers. Her subsequent novels, Miss Austen and Godmersham
Park
, were Sunday Times bestsellers, and Miss Austen is a four-part BBC adaptation starring Keeley
Hawes as Cassandra Austen.

The Elopement is Gill Hornby’s long-awaited new novel about the Austen family and we are delighted to be welcoming her to the White Coco shop in Hungerford.

Join us for a glass of fizz and listen to Gill chat about her book...and grab yourself a signed copy...

Please note that, as we feel this event will be very popular and numbers are restricted due to space, we ask that you let us know if you intend to join in the fun by emailing us at milly@whitecoco.co.uk

Why come?

‘You can’t help feeling Jane would have approved’ Observer

Date:
Wednesday 4th June
Time:
5.00pm to 7.00pm
Where:
Our Hungerford Shop
Event:
An Evening with Alison Cork
Tuesday 10th June

An Evening with Alison Cork

Since her iconic TV series Home In The Country, entrepreneur Alison Cork has spent over 25 years sharing her passion for lifestyle, home and healthy living.

We’re delighted to invite you to an uplifting and empowering evening, an exclusive book reading and conversation to celebrate the launch of her new book:

Fit & Fabulous Over 50: How to Rewire Your Second Act.

With a career spanning over 25 years, Alison Cork has become a household name and a best-selling author of books on homemaking and health, and her tireless work championing female entrepreneurship through her Make It Your Business campaign. This special event is your chance to hear directly from Alison as she shares the stories and insights that inspired her most personal book to date.

Packed with over 200 pages of expert advice, traditional wisdom, and 47 healthy, low-calorie recipes, Fit & Fabulous Over 50 is a roadmap for living well—physically, mentally and emotionally—in the second act of life. From glowing skin secrets (that start in your kitchen bin!) to the two superfoods every woman should eat daily, Alison’s honest, humorous and highly practical approach has something for everyone. During the evening, Alison will read excerpts from the book and reveal her personal favourites.

You’ll also get a taste (literally) of some of her delicious recipes.

White Coco's owner, Sally Boddington, will also be introducing Alison, as well as talking everyone through the story of how White Coco went from being a small collection of clothes sold in private houses to a hat-trick of gorgeous shops, plus a website. The White Coco staff will also be showcasing a few perfect outfits to see you through the season.

This event is FREE but we do ask that you book a place by CLICKING HERE, as numbers are limited due to space

Why come?

Whether you're 50 or not, it's always a good idea to aim for fabulousness, isn't it?

Date:
Tuesday 10th June
Time:
6.30pm to 8.30pm
Where:
Our Chelsea Shop
Event:
"Lexy London" Pop-Up in Chelsea
Tuesday 10th to Friday 13th June

"Lexy London" Pop-Up in Chelsea

LexyLondon (@LexyLondonStyle) creates fun, feminine clothes for grown-up women. Each carefully-crafted design is effortlessly stylish, wearable and fantastically flattering. The brand ethos is simple: to create ageless, timeless, well-made clothes that don’t cost the earth.

Check them out here before you come!

www.lexylondon.com

Why come?

Lexy has a great following of women who love her dresses. Come along to see them for yourself and have a lovely time also shopping the White Coco collection

Date:
Tuesday 10th to Friday 13th June
Time:
10.00am to 6.00pm
Where:
Our Chelsea Shop
Event:
"Memara Jewellery" Pop Up in Hungerford
Wednesday 11th June to Saturday 14th June

"Memara Jewellery" Pop Up in Hungerford

She's back!! By popular demand, Memara Jewellery will be popping up again in our Hungerford store, showcasing & selling their current, fabulous collection...

Memara is a contemporary British jewellery brand that elevates your everyday. Dreamt up on a bicycle ride through Rajasthan, the label was launched in 2019, with the aim to create beautiful, timeless yet affordable demi-fine pieces that enhance your being. The eclectic collection draws inspiration from founder Abby Kaye’s past experience and travels through India and her love of colour and texture within the natural world.

Why come?

Because this really is the loveliest of jewellery collections...

Date:
Wednesday 11th June to Saturday 14th June
Time:
9.30am to 5.00pm
Where:
Our Hungerford Shop
Event:
"Barker's London" Pop-Up in Chelsea
Thursday 19th to Saturday 21st June

"Barker's London" Pop-Up in Chelsea

The most fabulous range of denim jackets will be in our Chelsea Store this June. An ingenious idea and a show-stopping, yet ethical, idea that epitomises “Business in the front and all party in the back “.

Curious? Come and see for yourself...

Why come?

An entrepreneurial idea that produces a desirable and unique product...what's not to like?

Date:
Thursday 19th to Saturday 21st June
Time:
10.00am to 6.00pm
Where:
Our Chelsea Shop
Event:
"Stoned & Waisted" Pop Up in Summertown
Thursday 19th to Saturday 21st June

"Stoned & Waisted" Pop Up in Summertown

"Stoned & Waisted" was born out of its owner's passion for everyday luxury and the desire to create treasured items which will last a lifetime. Today they are known for their beautiful designs, attention to detail and iconic Shearling silhouettes.

Check them out HERE and then come and see for yourself...

Why come?

Always a treat to come and see a fabulous collection that is usually only available online...

Date:
Thursday 19th to Saturday 21st June
Time:
9.30am to 5.00pm
Where:
Our Summertown Shop
Event:
"Stoned & Waisted" Pop Up in Chelsea
Wednesday 25th to Saturday 28th June

"Stoned & Waisted" Pop Up in Chelsea

"Stoned & Waisted" was born out of its owner's passion for everyday luxury and the desire to create treasured items which will last a lifetime. Today they are known for their beautiful designs, attention to detail and iconic Shearling silhouettes.

Check them out HERE and then come and see for yourself...

Why come?

Always a treat to come and see a fabulous collection that is usually only available online...

Date:
Wednesday 25th to Saturday 28th June
Time:
10.00am to 6.00pm
Where:
Our Chelsea Shop
Do you fancy running your own event in one of our shops?
Get in touch - info@whitecoco.co.uk

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